Wasabi began as a signage company specializing in vinyl applications. After seeing a need in the market for expert branding and graphics producers, the company shifted focus towards the event and experiential industries. After some research, we noticed that Wasabi had many things going for them.
First of all, they worked with some of the coolest clients on the planet! Secondly, they specialize in producing some epic events. We wanted to highlight these key differentiators and give the Wasabi brand the facelift it rightfully deserved.
The reimagination of Wasabi’s digital presence came easy to us. As a B2B company, the new website was designed with not only Wasabi’s customer in mind, but the customer’s audience as well. Aside from creative agencies and corporate marketing departments, Wasabi’s core demographic includes millennials and young adults in the sports and entertainment industries.
The new brand identity is a tribute to Wasabi’s humble beginnings as a sign shop. The shapes forming the “W” character pay tribute to fluorescent tube (or neon) lighting that businesses use to proudly display a brand.
The company is now positioned exactly where they need to be. Sales have doubled, and everyone’s happy.
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