Tasked with branding the Marketing Hall of Legends,
we used a superhero theme to entice members to come
to the event and to honour the legendary inductees.

Official Creative
Design Partners

For more than 60 years, the Toronto Chapter of the American Marketing Association (AMA) has been leading the unparalleled discussion on marketing excellence in our community. Since its inception, the AMA has provided a path for marketers and business leaders to connect with the people and resources they need to be successful.

As the official partner agency for the AMA Toronto Chapter, we were tasked with rebranding the annual Marketing Hall of Legends (MHOL) property. The AMA created the Marketing Hall of Legends to honour Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing.

Official Design Partner
Official Design Partner
Official Design Partner
Official Design Partner
Official Design Partner
Official Design Partner Official Design Partner Official Design Partner Official Design Partner

What We Delivered

Underdog crafted the event brand from the ground up, working on naming, identity design, advertising, invitation graphics, and environmental signage. The concept of marketing “superheros” became our foundation, and with that we developed components that spoke to the importance of the inductees to the Toronto marketing community.

AMA - Newspaper

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